System Introduction
Insigma develops core supporting applications and value-added service systems to the telecom and wireless industry in China under the brand name of Telescope®. The Telescope® software suite, widely used by the national powerhouse operators such as China Unicom, China Mobile, China Telecom and China Netcom, has the following components:
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Telescope® Integrated Customer Management
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Telescope® Business Operation Analysis
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Telescope® Resource Configuration and management
Telescope® integrated customer management (TICM) is an important business solution for telecom operators to develop advanced customer-centric marketing management and service systems to improve profitability and competitiveness. TICM is built on top of data warehouse technology. Enterprise application integration (EAI) is applied to combine TICM and other systems of the telecom operators, so as to maintain the relative independence of the systems and to complement each other collaboratively and to provide business support from product development to marketing and sales. In particularly,
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Share information
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Optimize workflow
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Improve efficiency of decision-making
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Enhance decision accuracy
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Achieve scientific management
Due to the advanced development in statistics, parallel computing, database and data warehouse technology, as well as the ever changing market conditions, integrated customer management systems need to be adaptive and improved accordingly to provide customers with corresponding enhancement in analytical models, data mining algorithms, product R&D, marketing strategies and approaches. Therefore, the customization and deployment of integrated customer management systems should have a well thought master plan followed by step-by-step implementation and smooth adaptation to match each individual operator’s business development and corporate-wide system design.
Using Telescope® Integrated Customer Management, operators will have reliable customer-centric management systems for the development, execution, and evaluation of marketing strategies and activities. At the enterprise level, the evaluation and analysis can bring important feedback to the business management systems, as well as critical information support to the OA system. Thus, TICM plays an important role in supporting enterprise management and decision-making in areas such as customer management and marketing strategies. To enhance overall performance, the system is usually subdivided into large client management system and business customer management system, due to the various analysis themes and the associated contents.
Goals
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Adopt and implement a customer-centric business philosophy.
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Assist operators to build ideal marketing and service systems.
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Assist operators to establish a formal customer management and service process.
Automatic
Procedural
Intelligent.
Personalized services to large clients
Professional services to business customers
Intelligent business analysis for large clients and business customers.
Better outcome for marketing and services
